Optimize Your Videos For More Views

YouTube is the world’s second-largest search engine, offering your company unprecedented access to a massive audience of potential customers. Optimizing your videos for search engine optimization (SEO), however, is critical to attracting your audience and earning their support.

Your best opportunity to rank in a search engine is with an optimized video. According to Forrester Research, it is 53 times easier to rank a video in Google’s search results than it is to rank a webpage, and we can help you take advantage of this great opportunity to get your message in front of a huge, content-hungry audience.

Consider some of these statistics:

  • Google is the world’s largest search engine, 67% of all online searches are through Google
  • 94% of all mobile and tablet searches are through Google
  • The second largest search engine is YouTube, which is owned by none other than Google. More than 91% of the videos that are returned through a Google search come from YouTube.

A video that is not fully optimized doesn’t carry much value in the eyes of a search engine.

Benefits of Video Optimization

Why is video optimization important and what are the benefits? 

Google cannot tell what your video is actually about without some specific help. It won’t matter how beautiful your camera shots are, how moving the soundtrack is, or how perfect the sales pitch – without the proper optimization, the world will never find your masterpiece.

A lot of the views that people get on YouTube come from the initial burst of views from current subscribers. If you don’t have hundreds of thousands of subscribers, or don’t have connections with major social media personalities, those first few views may be the extent of your video’s reach.

Optimizing a video is about more than creating a good title and description. It’s a well-composed, integrated strategy that links your content, the data, and viewer engagement. 

Our Process

Making sure your video is optimized with the right keywords in the title, description, and in the tags.

Making sure your video is displayed nicely on your website and that the page it is displayed on is properly optimized.

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